According to the Ramacharitamanasa, when Garuda (eagle; Vishnu’s vehicle) helped Lord Rama in His divine play on earth by untying Him from a mystical weapon, he got doubtful about the divinity of Rama. He kept pondering that if Rama were the Absolute, why would He ever need any help from him. On seeing no end to this confusion, Garuda eventually reached Lord Shiva for help. All Shiva had to do was explain to him that Rama is the Absolute Reality and Rama’s maya is responsible for such divine plays. And Who could have been a better guru than Shiva – the Only One Who knows Rama. But in stead of resolving Garuda’s problem, Shiva prescribed a “long term satsang” with another bird named Kakbhushundi for the reason that “a bird can understand only what a bird says.”
This is an example where Shiva promotes peer-to-peer interaction in learning and clearance of doubts. We have better chances of learning from people we have faith in and who resemble us. In line with this logic, a saint understands what a saint says and entrepreneurs understand what their corporate community says. When we see people like ourselves, we open our mind to receiving data from them. The similarity of our experiences in a peer group can also enable better connectivity and information exchange between the ‘preacher’ and the ‘learner.’ This may also explain why Shiva rarely initiates us into spirituality Himself, but sends us to another human guru so that we can reach Him.